LIFESTYLE-NEWS

The new campaign from JETTE and J.J. MEN for the spring/summer 2009 season conveys a casual, easy-going attitude to life – enjoy the moment in a relaxed setting. The concept was drawn up by the designer, Jette Joop, and her creative team.

The photographer, Philipp Rathmer, has created a clear and yet soft mood lighting, which reflects the laid-back look. At the same time, special emphasis has been placed on a setting with natural tones, which underscores the statement made by the JETTE and J.J. MEN collection.

From this, two double motifs have emerged, each with a female model for JETTE and a male model for J.J. MEN in the foreground.